"The Business of Business Development"

Straightline Strategies, Inc. is in the Business of Business Development. Our clients need new sales opportunities; we go find them.

There are plenty of firms that are in the B2B lead generation business. Our difference?

  • Straightline leadership has over 25 years sales and marketing experience, and 20 years experience outsourcing 3rd party teleprospecting. That's right--before I was a seller, I was a buyer.

  • We utilize mature, professional callers with more than 15 years of sales, marketing and outbound teleprospecting experience. They have proven track records of generating leads and booking meetings in multiple industries, from SMB to enterprise organizations.

  • No call center. Most firms stick their callers in cubes in a drab office environment. Straightline is a 100% virtual company. Our callers have already established a virtual office infrastructure with all the necessary amenities. This enables us to hold down costs while employing the highest quality prospecting pros that prefer the lifestyle of a home office business.

  • Quality over Quantity. The proper term is "teleprospecting", versus "telemarketing". Telemarketing is quantitative, while teleprospecting is qualitative. This distinction makes a big difference for our clients that have tried B2B telemarketing firms with call centers with mixed or poor results.

  • Messaging. We're experts at helping our clients distill their marketing messaging down to the key value components that will entice cold prospects to warm up to the conversation. Our "talk tracks" are renowned for cutting to the chase and eliminating unqualified contacts. We've written emails for our clients that made it through the maze and layers of Global 500 enterprises. Our voicemail messages not only increase email readership but we frequently get calls back from targets. 

  • Tracking and reporting. All Straightline callers and leaders are highly trained in the use of CRM systems, particularly Salesforce.com and Zoho CRM. We bring best practices from dozens of years of usage expertise. Our reports provide our clients with the kind of high level dashboard view that tells them project status at a glance. 

 

Client Profiles

Straightline's client profile includes a $2 billion publicly-traded software company and a one-man negotiation training expert. Each of our clients share similarities:

Limited resources. Our best clients understand the need for lead generation and appointment setting, and also know their limitations. We've done projects for clients who had an inside sales team, and the outcome is that we mutually discovered that more leads was not the problem--it was follow through. This is not a problem we can address.

Niche-oriented. These companies have identified a niche they want to exploit. If it's a big enough niche, they need help generating awareness, interest, leads and meetings. This doesn't mean these are small businesses. Our biggest client decided to go after a niche market that was adjacent to their current one.

Process-oriented. After working on multiple projects over the last 4 years, we've discovered that our best clients understand their internal processes, and more importantly, where we fit into that process.

Proactive management. Our best projects have involved and committed managers. We can't do our work in a vacuum. Good project management features open, honest and frequent communications.

Engaged sales personnel. We rely on an engaged sales team, otherwise we're not sure how good were the leads or meetings we obtained for them. Feedback is critical, both directions.