sales and marketing (3)

When Does a Lead Become an Opportunity?

The rule of thumb that I've always followed: a lead becomes an opportunity when the prospect is going to buy something, from someone (maybe your company) in a defined timeframe.

Read more …

Posted by by Brian Berlin on 2009-08-22 00:45   0 comments

Marketing and Sales: Who's Driving?

Corporate marketing is becoming more about SEO and Adwords than strategic development.

Read more …

Posted by by Brian Berlin on 2008-08-13 05:00   0 comments

Wreck at the Intersection of Sales and Marketing

There's a wreck, right at the intersection where marketing becomes sales. Lead handoff is still surpisingly out of synch with sales prospecting.

Read more …

Posted by by Brian Berlin on 2008-04-11 05:39   0 comments