sales and marketing (3)
The rule of thumb that I've always followed: a lead becomes an opportunity when the prospect is going to buy something, from someone (maybe your company) in a defined timeframe.
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Posted by by Brian Berlin on 2009-08-22 00:45
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Corporate marketing is becoming more about SEO and Adwords than strategic development.
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Posted by by Brian Berlin on 2008-08-13 05:00
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There's a wreck, right at the intersection where marketing becomes sales. Lead handoff is still surpisingly out of synch with sales prospecting.
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Posted by by Brian Berlin on 2008-04-11 05:39
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