Lead Development

Outbound lead development is one of the biggest challenges facing B2B sales and marketing organizations. Prospects with real buying power aren't visible--they must be discovered. There's no sense in randomly calling unless you know the person you're seeking. That's why Straightline emphasizes a base lead development plan for B2B marketers that want to build the most effective prospecting engine possible.

First we team with company management and facilitate a lead strategy. Targets are categorized by geography, size, industry or other criteria. Contact profiles are developed based on titles and roles. Outcomes, processes and metrics are formulated into a lead development playbook.

Straightline can then execute the lead development plan in one of two ways:

• Targeted emails into valid high-level contacts to verify roles and responsibilities and referrals to the buyer with decision power

• Contact discovery by phone, identifying the decision maker with power, all relevant contact info, direct phone number or extension, and email address

Armed with valid contact info, our clients now have the option to conduct their own internal teleprospecting campaign, or outsource the cold-calling activity to us.