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Cold-calling works, but the best teleprospecting campaigns start with a substantial list of identified, valid contacts. There's no single source for reliable lead information. In the B2B world, contacts are constantly on the move. That means that most list vendors offer outdated information.
Callers are 2-3 times more productive when they have the necessary contact information.
We once compiled a list of over 500 businesses that weren't on any single database or lead site. That list helped provide over 300 new members.
